Adidas Challenges The World Of Fashion

The world’s second-largest sportswear manufacturer pledges to embrace recycled plastics and eliminate the use of virgin polyester by 2024

Sustainably-acceptable style has primarily been limited to niche vogue manufacturers — Patagonia, Everlane, Rothy’s, Toad & Co, Eileen Fisher — and to narrower product classes within the business. It has yet to be adopted across the complete product spectrum.

That is — until Adidas got in the way. The winds of change have come with Adidas’ daring new initiative looking to eliminate all virgin polyester (i.e. artificial cilia) in its products by 2024.

Adidas, founded Aug 18, 1949 in Germany by Adolf Dassler, is the world’s second-largest sportswear manufacturer after Nike. Ranked №1 in international sales in the apparel add-ons category in Forbes world’s biggest public companies record, Adidas will simply use best-recycled plastics in all its shoes and clothing.

But the implications for Adidas and the rest of the trend business are obscure.

Adidas’s choice follows initial success in promoting recycled plastic footwear.

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