How To Write Clickable Blog posts that rank on Google

You bought your web hosting, found the perfect WordPress theme and managed to set up your blog. Congratulations! Now it’s time to write your blog posts. The sad part is you have no idea how to go about it. I got you covered. I was once in your shoes.

In this blog post, you’ll learn how to write blog posts that will delight your readers as well as rank on Google.

The blogging landscape is a lot more competitive than it used to be. So writing about just anything doesn’t cut it anymore. Start by researching your content keywords.

According to HubSpot, keyword research is the process of finding and analyzing search terms that people enter into search engines to use that data for a specific purpose, often for search engine optimization (SEO) or general marketing. Keyword research can uncover queries to target, the popularity of these queries, their ranking difficulty, and so much more.

How to choose keywords for your content

It hurts to write a great blog post only to go on notice with no traffic because no one saw it.

Keyword research is the most important part of SEO. Keywords determine how your content performs. When you use the right keywords you not only attract your blog readers, but your content also gets to the top of Google.

To choose the right keywords, you need to know what your target readers or target audience are searching for and write about them. Once you know what they’re looking for, you can brainstorm a list of relevant keywords.

Where should keywords be placed within a blog post?

Just because you are told your content should be keyword rich doesn’t mean over-stuffing your content with keywords. keywords should be placed strategically. The following places are where you should include keywords.

Using the exact focus keyword in your title draws Google to match it to what users search for. However, it should flow. Where it doesn’t flow with the rest of the content, it’s better to leave it out.

Adding your focus keyword to your meta description is one of the most important things you can do for your SEO game.

It is widely believed that Google prioritizes above-the-fold content so it is good to include your keyword in your introduction.

A great way to wrap up your post is to include your focus keyword in your conclusion by using it as a form of call-to-action

Headings and subheadings are effective ways to break up your content. They’re also ideal places to add your keywords.

Having a content outline prevents you from being distracted or deviating from your original plan. So the best thing to do after keyword research is to draft an outline. To make it easier for you. You can create ready-to-use outline templates for different types of blog posts.

Sign up for our email list and get three blog posts sample outline

No one becomes a pro at headlines in a day. But your headline is indeed the most important part of your blog posts. It is what draws a person in before he or she gets to read your blog post. Titles are what sell content on social, search engines and emails.

So how do you write great headlines?

Your blog posts should address one specific reader. This was one mistake I used to make in the past.

When writing, focus on one person. If you’re addressing bloggers do so. Do not try to address bloggers, entrepreneurs and business owners in one blog post. It will leave you confused.

Also, remember this, even though you want your content to rank on Google and other search engines, it is people that read them.

One way to write for humans is to write as if you are having a conversation with a person.

When I wrote this down, I laughed so hard at myself. I remember how all my introductions used to sound the same even after writing several blog posts until I made a conscious effort to take a different approach with every blog post I wrote.

When writing introductions, remember this, there is never a second chance to make a first impression. You have only a few sentences to lose or draw a reader in. Spend time on your intros. Below are great tips for writing attention-grabbing introductions

Some of the most searched keywords on Google are in form of questions.

Blog posts are a form of data and the best way to get your posts in Google’s feature snippet is by answering people’s questions. Find out what people are searching for using Google, Quora, and Reddit; and answer those questions in your blog posts.

Use the questions as H2 and H3 headers and provide answers under each one. That way when people search for those keywords your blog post shows up in search Results.

Whether people love your content or not, most people do not read word for word. They scan and skim content. So formatting and structuring your posts so that they will be easy to read and understand is a great way to increase your blog readership.

So how can you make your blog posts more readable?

Google algorithm favours long-form content that is at least 2000 words. Writing 200 to 500 words doesn’t hit the mark anymore. So think of your readers by giving them in-depth informative content, not surface value. If you know you’ll be able to give them value by writing 7000-word posts, by all means do that. This will in turn give you a boost in Google rankings.

While it is good to give long-form in-depth content, you’d agree with me that long form doesn’t necessarily connote quality. What makes a blog post quality?

Just like anything in life, consistency is a real factor for growth. The same goes for writing blog posts that rank on Google and keep your readers coming back for more. With consistency, you become better with each post you put out. So while it is good to put out quality content, don’t forget to post consistently.

Posting consistently doesn’t have to take a turn on you. Do what works for you. Once a week, twice a week even once a day — the key here is to stick to what you can handle. That way your readers know exactly when to come back to check out your new content.

There are several ways to conclude your blog posts:

Writing blog posts that delight your readers and rank on Google and other search engines is not a walk in the park, especially for beginners. However, it’s an art that can be learned.

While you will get free articles such as this one that teach how to write engaging articles that rank on search engines, the shortest route is to practice. With constant practice, you’ll discover more tips for writing great blog posts as your blog grows.

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