Introduction

Table of Content

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Lark is an enterprise collaboration platform that deeply integrates instant communication, calendar, cloud documents, emails, video conferences, cloud disks, and workbenches (Lark 2021). However, since Lark entered the market at the end of 2019, Lark has always been in the “diving” stage, and there is no opportunity for large-scale promotion.

The parent company ByteDance is a Chinese multinational Internet technology company established in March 2012. At present, the company’s products and services have covered 150 countries and regions and 75 languages around the world, and it has been in the forefront of the application store list in more than 40 countries and regions. ByteDance’s main field of exploration is TikTok, which is video sharing, social network services, and applications, and it has also developed the news platform known as Headlines (Bytedance 2021).

From 2016 to 2019, Lark existed to solve the utility of internal collaboration within the enterprise, but with the deepening of Bytedance’s implement in the field of enterprise collaboration. Lark gradually focused on the external market and released it in 2019. But Lark is also facing a huge challenge, that is, the same type of software DingTalk and WeCom developed by Alibaba and Tencent have preemptively occupied most of the market for collaborative work platforms in China. In the meantime, Lark also wants to enter the market through a series of innovative measures.

In addition to the market, DingTalk and WeCom are also more complete in terms of platform functions. For example, WeCom updated six major functions group live broadcast, collection form, online consultation, online meeting, emergency notification, and Epidemic area on February 1st. Thirdly, the all-in-one collaboration platform of Lark, for most enterprise managers, is more concerned about process optimization and integrated security of management, while Feishu focuses on product tuning that focuses on management and collaboration. It is not liked by managers, and it is more suitable for teams and organizations that advocate flat management.

As a “late” platform, Lark faces an unfriendly competitive environment. Main competitors DingTalk and Enterprise WeCom have already occupied a considerable share of multiple vertical industries and have a strong influence. Take Ali DingTalk as an example. So far, there are over 10 million enterprise organizations and nearly 200 million active users. Tencent’s WeCom platform has so far accessed more than 2.5 million corporate users, and the number of active users has reached 60 million (Cheung, 2021).

According to Google Play, DingTalk has more than 1,000,000 installs. DingTalk currently has 23,335 ratings, with an average rating of 4.04. On another hand, WeCom installed more than 100,000. WeCom currently has 1,527 ratings with an average rating of 2.69 (Android, 2021).

In terms of user experience, DingTalk’s five-point positive rating is far more than twice that of WeCom, and the one-star negative rating of WeCom is about three times that of DingTalk. It can be seen that the better user experience is DingTalk. The figure below shows the current rating distribution of DingTalk and WeCom.

The market share of DingTalk and WeCom is 39.5% and 12.8% respectively, totaling 52.3% (Hkt, 2021). Therefore, there was almost no living space left for Lark.

In the digital office market, DingTalk of Ali and WeCom of Tencent are all super mobile office platforms that integrate IM communication, schedule management, office collaboration, and tripartite applications. DingTalk has always emphasized that it is an enterprise collaborative office and application development platform, exporting solutions. However, the main connection of WeCom is only to assist management and does not output solutions.

In terms of functionality, DingTalk was the first to enter the bureau, so its functionality is the most comprehensive, which can basically meet the one-stop office needs of small and medium-sized companies. However, the performance of WeCom is not good. Its module function entrance is scattered, it lacks a strong holistic collaboration scheme, and its functions are highly independent, and it is difficult to interact with each other. Its biggest feature is its connection with WeChat.

Lark is the last one that entered the game, and there is a gap in functionality. For example, in the group management function, compared with DingTalk, Lark cannot control the permission of new group members to view the chat history. In the application module, Lark has fewer applications, and there are too many template products abroad, which is not in line with the habits of Chinese companies.

Lark is good enough for small and medium-sized enterprises. Lark is in a state where multiple sets of tools are used together, and the complexity of the tools greatly slows down the company’s efficiency. However, the small number of enterprises and users has led to an incomplete ecosystem and weak resources. The lack of productivity tools requires mobile and PC need to switch freely, real-time multi-person co-creation, and easy sharing and interaction.

Through the data collection of the App store, we found that 2.37 million users have rated DingTalk, and the final average score is only 2.4/5. Similarly, 75,000 users gave WeCom a rating of 3/5. On the contrary, although Feishu has only 24,000 reviews on the App Store, the score given by users is close to the perfect score which is 4.7/5. In fact, different from the previous DingTalk and other products, the outside world has said: after using Lark more and more companies are willing to endorse it and even get “as a fan”. Perhaps we can use this as a breakthrough to find a way to solve the problem.

We can use the collection, clarity, and analysis of DingTalk reviews in the App Store, and then filter out high-frequency vocabulary with a score of less than 3, as well as word clouds to analyze the defects of the competitor DingTalk. So as to drain itself for Lark. For some medium and large enterprises, we can try to break through them gradually and use advertisements to promote the advantages of Lark compare to DingTalk to attract independent users.

When the market penetrates to a certain extent, the cost for latecomers to catch up is too high. In addition to the fast iteration speed, Lark is also trying to find more differentiated competition with DingTalk and WeCom. Unlike DingTalk, which is good at management, and WeCom, which is good at connecting, Lark pays more attention to collaboration and user experience. To create a handy product that this era needs. In addition to user experience, Lark also released product features that DingTalk and WeCom do not have at the 4.0 press conference, such as knowledge base, enterprise encyclopedia, and Microphone podcast.

Lark started as a corporate communication and collaboration tool, and it is highly feasible to rise to multiple corporate tools in parallel. In order to highlight the heavy encirclement, in the new version, Lark has added functions related to human organization management such as recruitment, performance, knowledge management, and corporate culture. Take into account collaboration, documentation, recruitment, performance, chat, group building, video conferencing, cloud disk, email, encyclopedia, calendar, and many other links. In addition, Lark also tried to make breakthroughs in the following parts.

Tools for strong collaboration scenarios such as IM, Docs, Video Conference, Email, etc.

Internationalization capabilities such as automatic translation and timezone, as well as support for internationalization on OA (for example, international currencies, overseas attendance systems)

The same screen follower can watch the screen shared by the sharer’s magic share and at the same time watch the website or screen shared by the sharer at will without affecting other participants in the meeting.

Add a daily schedule to the calendar, reserve meeting rooms, remind key people, and share files.

The future lies in the integration of industry and technology. A collaborative office will weaken the field of collaboration in the future. It is bound to be a fragmented-customization-standard-integration-re-fragmentation-re-integration process. Video conferencing, online documents, and low-code platforms are all “tools” to a certain extent, solving part of the problems of some people. It is not so much that technology changes the industry, it is better to say that the industry applies technology. The management of the industry is fundamental, and technology is only a means and method. Only by achieving industrial empowerment that we can grasp the trend of the digital economy.

Our purpose of using data analysis is to concentrate and refine the information hidden behind the data, summarize the internal laws of the research objects, and help Lark managers make effective judgments and decisions. In the era of big data, the value of data urgently needs to be tapped and utilized to truly help the development of enterprises. Through record, user behavior paths, optimize reports with big data, realize personalized content push and accurate display。

At the same time, the future product trend can be customized according to the tracked user preferences to cater to the market. In order to better fit Lark’s future intelligent development, capitalizing and operating the massive data accumulated by Lark is an urgent task to be solved now. And big data analysis can effectively use data assets, give full play to the value of data, and provide effective support for operation and management.

Users can also discover complex connections and explore various relationships in their data through a series of analysis options, including graphical visualization, multi-faceted search, dynamic histograms, interactive geospatial views, and real-time shared collaborative workspaces. The data analysis system can capture, process, analyze, and my Internet data. And flexibly and quickly grab the scattered information on the web, provide storage and calculation through the intelligent data center, use the web application server and the open platform server for big data storage, management, and mining services, the platform server is centered and adjusted to realize the intelligence of big data Analyze and dig out the required data accurately.

Android. (2021 September 2). Compare Android Market Stats: DingTalk vs. WeCom. Retrieved from

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